10 times Zomato won us over on Social Media

Originally posted on The Digital Magazine:
Working in Advertising, one meets a lot of different kinds of clients; some prudent, some keen on ‘out-of-the-box’ thinking, some expecting a ‘big idea’ every week, some who want virality in all that they do and others who are content with one social media post a day. But most…

A magical brew – South Goa

When life locked down, all life moved to Goa. So did we… No matter how different we think we are, we are all the same. Sumi and I took our laptops, our work and went to Goa to live in a friend’s apartment which had been empty since the lockdown. It is located in a…

Rogue adventures : Rameshwaram

November rain, November curse, November storm, Revel in it all. Birthday girl, November born Uchipuli, a town unheard of – approximately 100 kms from Madurai in the Ramanathapuram district, Tamil Nadu. It’s a tiny village next to a rich coastline where a beautiful little paradise – The Kathadi North awaits. It was a November afternoon…

Mahabs – The most infamous surf village

In middle of switching jobs, I took sometime off to go to a quiet, non touristy beach village. I wanted to spend my time relaxing, writing and practice skating. I wanted to be far far away from the touristy vibe of the Indian beach towns and without much research, I chose to go to Mahabalipuram….

Chikmagalur

The mean bean coffee at Chikmagalur Being the largest coffee producer in the country, Chikmagalur is known as the coffee capital of India. It’s where the best coffee of the country comes from. It’s grown, curated, processed and packaged here before it’s exported to the rest of the world. Almost every family here is involved…

Other side of Odisha

Odisha was a result of universe’s endless signals in unexpected forms. First, the seed was planted – I had a dream. Stormy coastline of the east side. Then the seed was watered – By someone I know who was working with a discovery channel series and was mesmerised by Odisha’s raw beauty. Then, it was…

Aronda & Keri

Aronda What… where..?? A small village in the southernmost part of Maharashtra, Aronda is part of the Sindhudurg district. The closest station, Sawantwadi is almost 10 hours ride from Bombay. So what’s in Aronda? Nothing… So why did we go there? Because a weird Mallu girl I randomly met in Kashmir with whom I ended…

Andaman Islands

Andaman Islands Islands Everywhere. Andaman and Nicobar. A cluster of more than 600 islands. As a child I always wondered how difficult it would be to pick the ones you want to see. Later I learned that only about 10 of them are open to tourism. I found it difficult to pick from them as…

Jaisalmer

Thar desert festival at Mala Ki Dhani In the Autumn of 2016 in the middle of a desert, some men decided to have a music festival, in Jaisalmer, Rajasthan. I was half excited and half skeptical. Unfortunately, these madmen were friends of mine so not going wasn’t an option. I had to go and find…

The Happiest Country in the world

Kingdom of Bhutan The Happiest Country in the World Most nations measure their success in GNP (Gross national product), Bhutan does the same by measuring their GNH (Gross national HAPPINESS). No kidding.  I read about it before I went to Bhutan and I was surprised to realize that Bhutan’s claim to be the “happiest country…